@article {
author = {Hossain, Md.},
title = {Englishization of Pedagogy: A Discursive Study of the Neoliberal Data Economy from the Context of Bangladesh},
journal = {Journal of Edulingual Studies (JES)},
volume = {1},
number = {1},
pages = {13-21},
year  = {2026},
publisher = {Zerodale Academic Press, an Imprint of Zerodale Inc., Toronto, Canada},
issn = {}, 
eissn = {}, 
doi = {10.22034/jes.2026.244790},
abstract = {Mode of economy is capable of shifting the paradigm of the teaching-learning process, and it keeps changing continuously since the inception of human civilization, and it receives unprecedented speed and impetus with the advent of industrialization. To ensure and invigorate its widespread hegemony and competitive survival, not through coercion, but through consensus, it assumes neoliberal disposition under the pretext of democratization of economy. With the wake of data technology in the first few decades of the 21st century, economy is ramified into gig economy or data economy which is surely a progeny of neoliberal economy, with the same content but a different container, and inescapably it is occupying a pervasive role in Englishizing pedagogy far and wide. Using an empirical approach, this paper seeks to show how data economy, a comparatively recent phenomenon, and neoliberal governmentality turn English a market-oriented default language and Englishize the pedagogy across the educational streams in Dhaka. A total of 60 students from secondary and higher secondary level who belonged to different streams like Madrasa, Bangla Medium and English Medium were surveyed through a structured questionnaire. Furthermore, this paper draws on theoretical frameworks from Robert Phillipson, Alastair Pennycook, Suresh Canagarajah, Norman Fairclough, and a few more scholars in the relevant field to exhibit the entanglement of English, power-structure, and market-driven education policy, and the pedagogical autonomy in Dhaka. Keywords: Englishizing, pedagogy, neoliberalism, data economy, market-oriented teaching},
keywords = {Englishizing,Pedagogy,neoliberalism,data economy,market-oriented teaching},	
url = {https://www.jesjournal.com/article_244790.html},
eprint = {https://www.jesjournal.com/article_244790_b8b4461caf9626e16ed176ff3e555e55.pdf}
}